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Basic Guide to have more and better Followers on Facebook

Jessica Bosisto, April 18, 2024

Having a large number of followers on Facebook is one of the most important goals for companies and people. This helps companies and personal accounts reach a larger audience, increase their sales, have the opportunity to collaborate with other brands, helps with monetization, and more visit this website.

In reality, companies have a genuine concern about reaching a large number of followers on Facebook and this is mainly due to the importance that this social network has today. Facebook leads, once again, in 2023 the ranking of the social networks with the most active users with approximately 2,960 million. In other words, if you want your business to grow, it is essential that you have a good presence on Facebook.

For all this, today we bring you the basic guide in which we tell you how to have more followers on Facebook. Let’s get started!

Having Followers on Facebook is no longer the same
Facebook constantly seeks the security of its users, which is why it has implemented measures to prevent spam. The algorithms of this platform have been designed to eliminate spammers, drastically reducing or almost eliminating the organic visibility of publications from pages that publish an excessive number of posts per day, as well as those that share sensationalist content or that generate misinformation for the user.

So how to have more followers on Facebook? Currently, the platform seeks to encourage pages to carry out paid campaigns, rewarding interaction and engagement. To achieve this, it is necessary to have an excellent marketing strategy, because only then will your number of followers on Facebook increase and you will prevent your companies and publications from being considered spam by the algorithms of this social network.

Strategies to have better followers on Facebook
There are different strategies that will help you increase your number of followers on Facebook without running the risk of being marked as spam. Remember that the quality of followers is more important than the quantity, so these tips are intended to generate quality followers.

But don’t worry, keep in mind that the better followers you have, the more likely they are to be loyal to your brand, recommend you to people with similar interests, and help your business grow.

Segment and pay
This is our first tip to know how to have more followers on Facebook: consider paid advertising and correctly segment your audience. Paying for advertising on this platform will help you increase the number of followers on Facebook, make your brand, product or service known, send traffic to your website, increase interaction with your brand, get new clients or business opportunities, improve the communication with your clients and more. All faster than organic advertising.

Additionally, correctly segmenting your audience so that your paid advertising goes directly to your target audience will help your marketing be directed to the right people and your campaign be even more successful. This is a great investment that will help you improve the positioning of your brand.

Create groups
If you want to have more followers on Facebook organically you can always use groups. Create a group, this will help you increase the number of followers, have a space for specific news and generate greater reach.

Keep your followers on Facebook
Avoid giving incomplete information on your company Facebook profile. It is always better to offer all the information to followers in one place. This will prevent them from feeling frustrated by having to leave the platform. Integrate chatbots that help you close sales directly from Facebook, this will speed up sales time, increase profits and save users time.

If what you want is to publicize your website you can place a URL to your page, however, do not make it necessary to leave Facebook to make a sale.

Direct your followers to Facebook
Don’t limit your customers and prospects to your website. Place buttons on your page that allow users to quickly and easily reach your business Facebook. This will help you have more followers on Facebook, since you will be channeling your users to your social network. This will allow you to maintain communication and interact with customers even when they have left your website.

Always be constant
Don’t leave your followers without content. It is very important that you keep your profile updated, this will help you appear in their recommendations, help your publications have more interactions, and stay in the user’s mind. Also, remember that the more interactions your posts have, your number of followers on Facebook will increase.

Very important, study and analyze the behavior of your users, this will help you know what time to publish your content. Remember that depending on age, religion or occupation your users will connect to Facebook. Keep this in mind, otherwise your post will be forgotten.

Focus on engagement
To make your Facebook followers loyal to your brand, it is important to reinforce interaction with followers. Promote comments and sharing of posts. To achieve this, it is essential to upload interesting and eye-catching content that is of value to people. You can carry out dynamics that promote this interaction. Bring out your most creative side.

A chatbot that opens when you enter your profile will help you facilitate the interaction of your page with users. This way, potential customers will be able to streamline their purchasing processes and are more likely to be loyal to your brand.

Quality first rather than quantity
Facebook is one of the most important social networks of the time, thanks to the fact that it allows a more natural interaction with brands. In fact, Facebook users generate 4 million likes every minute, which means they have constant interactions with companies. This greatly helps companies, because due to Facebook’s own mechanics and algorithms, it allows companies to achieve better positioning.

Having a large number of followers on Facebook is important, however, do not forget that the quality of these followers is even more important, which is why it is essential to share quality, relevant and interesting content for your audience. This way you will get quality followers and greater engagement. Now that you know how to have more followers on Facebook, it’s time to put these tips into practice to grow your community. Starts now.

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